Some ideas are worth growing
Some ideas are worth growing
Some ideas are worth growing
Senior brand designer. 9+ years across identity, campaigns, print and digital. The good ones deserve to be cultivated with craft, care and creative direction until they flower into something real.
Senior brand designer. 9+ years across identity, campaigns, print and digital. The good ones deserve to be cultivated with craft, care and creative direction until they flower into something real.
Senior brand designer. 9+ years across identity, campaigns, print and digital. The good ones deserve to be cultivated with craft, care and creative direction until they flower into something real.
Featured work
Featured
work
At a glance
More selected work in a faster format. A mix of identity, campaigns, print and digital pieces.
Holiday Season Postcards
CLIENT: IBEXA
YEAR: 2023-2025
Illustration
Art Direction
A series of illustrated holiday cards designed as a yearly opportunity to take the brand somewhere less expected. Rather than following the visual codes more commonly associated with the tech sector, the series opened up a warmer, more playful register, using illustration to bring charm, character and a stronger sense of seasonality into the brand.
Sales Campaign
CLIENT: SAMSUNG
YEAR: 2022
Art Direction
Visual Design
Integrated Campaign
A campaign created for Samsung's sale period, built around playful characters interacting with the brand's products. The idea was to keep things simple: a format fun enough to grab attention, yet flexible enough to apply consistently across every piece communicated on the website.
Table Talk
CLIENT: SODEXO FOR INDITEX
YEAR: 2021
Art Direction
Illustration
Integrated Campaign
A series of communications for special food events at Inditex’s staff restaurants. From local guest chefs and seasonal ingredients to themed menus and dates such as Sustainable Gastronomy Day, each piece was designed to catch attention quickly and make the occasion clear at a glance.
Beer Xmas Edition
CLIENT: IBEXA
YEAR: 2020
Packaging
Art Direction
Illustration
A festive packaging design created for a limited-edition pair of Aleale beers, given to Inditex employees as a Christmas gift. The bottles were reinterpreted with a seasonal graphic identity that brought a more celebratory and personal feel to the product, turning an everyday beer into a small object made for sharing.
Food Waste
CLIENT: SODEXO FOR INDITEX
YEAR: 2021
Art Direction
Integrated Campaign
A food waste awareness campaign created for Inditex’s staff restaurants. Designed for a busy lunchtime setting, the campaign used clear, attention-grabbing visuals to encourage more conscious choices and make the impact of everyday food waste harder to overlook.
Holiday Season Postcards
CLIENT: IBEXA
YEAR: 2023-2025
Sales Campaign
CLIENT: SAMSUNG
YEAR: 2022
Table Talk
CLIENT: SODEXO FOR INDITEX
YEAR: 2021
Beer Xmas Edition
CLIENT: IBEXA
YEAR: 2020
Food Waste
CLIENT: SODEXO
YEAR: 2021