Year: 2014 Title: The greatest ice cream Client: Ben & Jerry's - Concept project
Ben and Jerry’s is the type of brand that seeks to be the catalyst to take action for a just society and truly create change in the world. It is total euphoria, for the tummy and soul.
Internet and technology are part of our day-to-day. We manage our life through screens… We meet new people on Tinder, we share our personal relationships with our loved ones through Facebook and Skype, and we are connected to our work 24/7.
This technological world leads us to enormous levels of stress. Ben & Jerry’s is a fun and juvenile brand that cares about its customers and tries to bring some simplicity into their lives. The aim of this printed campaign is to make people forget their worries and show them that a pint of ice cream is enough to do so. This set of graphics uses humor to express the idea.
Ben & Jerry’s is present during both, good and hard times. It tastes so great that you won’t need anything else. Did your girlfriend leave you? Nothing better than Ben & Jerry’s to comfort you. Do you have too many issues going on in your mind? Forget about a therapist… A pint of B&J’s is the answer to all of your problems. Are you looking for someone to get along with? I bet you already know the answer.
In order to express this idea, some of this situations were shown by making puns with the flavors’ names. A great way to keep up with the brand’s spirit.
Year: 2014 Title: Kaleidoskopia Agency
When working with a team, there is not just one single way to see things. Kaleidoscopia was created as a place where visions can be shared and dialogues are encouraged in the pursuit of finding better solutions. “Strength through unity”, this way, Kaleidoscopia values each and every member’s opinion. Kaleidoscopia was born in 2014 as a collaborative project motivated by the desire to answer small advertisers’ graphic and communicative needs.
Year: 2016 Title: Secret Garden Edition Client: SK II - Concept project
Secret Garden Collection is inspired by both the peace and serenity found in Nature. Beauty rituals are often associated with moments of relaxation and enjoyment, being precisely the message that these packages want to communicate. This bonsai design refers to the attributes presented in women who use SK-II. Bonsai are small trees cultivated very carefully and with a great spiritual legacy. They are a symbol of harmony, peace and balance. The power of this plant is in its ability to portray the utmost beauty of nature just as all those women using SK-II. Thus, it is a special edition that seeks to unite body and soul to achieve the harmony of holistic beauty and health.
Secret Garden Collection, seeks to connect with the spiritual side of SK-II users. It features a refined appearance that results in an appealing and relaxing image. It is a perfect gift, both for others and for yourself. Bonsai reminds users that beauty is in the small details.
Year: 2016 Title: Vinegart Client: Gallo Vinegar - Concept project
Cooking is a fine art. The idea behind this campaign is that vinegar, in any of its varieties, turns into the main character. Any dish you can imagine can achieve an amazingly surprising taste with Gallo vinegar’s special touch. Combining these ideas, Vinegart’s campaign is born. High-cuisine and everyday cooking, all of them drawn solely in vinegar. Although it may be an ingredient often belittled, these artworks prove otherwise. Dare to innovate and take your meals to the next level with Gallo vinegar.
Year: 2018 Title: Bao Bar Client: Sodexo
2018 campaign for Sodexo’s corporate restaurants, celebrating Bao day. Gua bao consists of a small steam-cooked bun, being mainly popular in Asia. Folded on itself, it is typically stuffed with bacon, cilantro and hoisin sauce, although there are no creative limits to its contents, innovation is becoming more and more frequent. In order to enable the users to feel as if they were in Asia, inspiration was drawn from typically asian fluorescent lights. To celebrate this day roll ups, posters, placemats, intraweb material and labels to identify the variety of flavors as well as how to cook homemade baos were designed.
Year: 2018 Title: Ramen Day Client: Sodexo
2018 campaign for Sodexo’s corporative restaurants, celebrating Ramen day. The campaign was also composed by previously distributed materials to inform users of the date. Different elements used to support the campaign were: complimentary tote bags, placemats explaining Ramen and its origins, tags identifying different ingredients used to customize the dish and advertising panels explaining the steps to follow in order to properly enjoy that delicious Ramen.
Year: 2014 Title: Kaleidoskopia Agency
When working with a team, there is not just one single way to see things. Kaleidoscopia was created as a place where visions can be shared and dialogues are encouraged in the pursuit of finding better solutions. “Strength through unity”, this way, Kaleidoscopia values each and every member’s opinion. Kaleidoscopia was born in 2014 as a collaborative project motivated by the desire to answer small advertisers’ graphic and communicative needs.