I started in hospitality, designing seasonal menus and themed dining experiences for events that changed constantly. It taught me to think in visual storytelling early on: translating a concept, a season or a mood into something people would notice before they even sat down.

My next stop was at Cheil, the agency behind Samsung's campaigns. The volume was high and the offers changed constantly, which meant producing a large number of assets on tight timelines without ever letting consistency or attention to detail slip. It's where I sharpened my ability to move fast without cutting corners.

After that, I joined a B2B SaaS company, where I led the brand's visual direction end to end. The product itself was genuinely complex and the real challenge wasn't only to make things look good, but to make something technical feel clear, credible and human, rather than intimidating. I evolved the brand identity across all operating regions, introducing a more modern and cohesive visual language while preserving the equity already associated with the brand. I renewed the brand guidelines and made sure all content and assets, across teams and regions, stayed consistent.

However, what I enjoy most sits somewhere in between digital and print. I love the flexibility of digital, how a design can shift and adapt in minutes when something changes. But print is where my heart is: watching a file go from being pixels to something tangible, like a poster, a menu, a piece of packaging, still feels slightly magical to me.

Illustration is where I go to switch off the corporate part of my brain. I use it in client work when a brand calls for it, but the illustration I most enjoy is the kind I make just for myself: no brief, no brand guidelines, just an excuse to explore ideas.

I studied Advertising and PR before choosing to focus on design. That foundation continues to influence my process, from understanding the audience and message to turning a brief into a clear visual idea.

Outside client work, music is always running in the background. There's nothing I love more than a good live show. I also travel whenever I can. I’m fascinated by the visual language of different places.

Right now, I'm based in Madrid. I am always open to collaboration on projects that value craft and give good ideas the time they need to grow into something real.