Client
Ibexa
Industry
Technology
Year
2025
Brief
The brief combined different goals: maximize brand visibility in a high-traffic environment, support meeting generation, drive lead capture and present Ibexa’s broader ecosystem more clearly. At the centre of that narrative was the DXP, supported by the event claim Reimagine what an AI-ready DXP can do. The stand needed to communicate fast. The visual language was designed to make key ideas such as AI and collaboration readable at a glance, using short messages and simple graphics instead of dense explanatory content. This allowed the space to function as a visual entry point while leaving room for the sales team to build the story in conversation.
Visual approach
The creative direction focused on making Ibexa feel confident, energetic and approachable. Bold color, direct messaging and clean graphic compositions gave the stand immediate presence, while the copy stayed short and clear to ensure readability from a distance. This year, we designed the stand as a 360-degree experience, so the brand could be seen from any point in the hall. Each side of the stand was designed to support a different layer of the narrative. The Industry Narrative foregrounded key themes like AI, collaboration, and hyper-personalization. The Ecosystem Story mapped the integration of PIM and CDP capabilities into a broader, connected offering. The Interactive Activation paired a smoothie bar with a gamified fruit-cutting experience, making the brand feel open and contemporary while supporting lead generation.
Rollout
To build anticipation, the communication started before the event through a dedicated landing page, email campaigns, and digital banners for paid media and organic social. At the venue, the design system scaled from a giant billboard in the main entrance hall to customer-success flyers, smoothie bar signage and the contest. Within the stand, I also designed the interface and visual language for the fruit-cutting game. For merchandise, the custom tote bag featured a pre-solved word search showcasing Ibexa’s ecosystem — a lighthearted reminder that the complexity was already solved.
Role
Working in tandem with the Marketing Manager in Germany, I established the creative direction for the entire project, driving it from initial concept to final execution. I was responsible for producing all online and offline assets, managing the full rollout to ensure the brand remained cohesive at every touchpoint while balancing clarity, visibility, and consistency. By handling this end-to-end execution, the project delivered a strong, well-received presence both on the trade show floor and across the wider campaign.
