Client
Ibexa
Industry
Technology
Year
2025
Brief
V5 brought together a series of updates across AI, collaboration, go-to-market, hyper-personalisation and developer experience.
The campaign was planned around a stream of blog posts, supported by LinkedIn and newsletter promotion. A dedicated landing page would bring those stories together, while a video would introduce the full set of pillars and help build interest around the launch webinar.
Challenge
The content plan was intentionally open-ended. New updates could require new posts and the campaign needed to absorb them without losing clarity, recognition or momentum.
The solution had to make each story easy to identify in compact formats, while giving the full release a strong and consistent presence when viewed together on the landing page.
Creative Direction
Rollout
The system adapted across several touchpoints:
Landing page: acted as the campaign hub, grouping content by pillar using the same color and shape logic.
Blog thumbnails: used the v5 seal, colored frames and pillar markers to make posts instantly recognizable at small sizes.
Social and email: translated the tile system directly into promotional assets while preserving recognition across channels.
Promotion at events: scaled shapes and keywords into booth graphics so the physical space felt like an extension of the campaign.
Role
Creative direction and visual system design for the v5 launch, including the landing layout, the campaign visual language, the blog thumbnail framework, and key assets for social, email, and event applications.
Why this project:
It turned a complex, feature-heavy release into a repeatable visual language.
It proved that a campaign system can stay structured while remaining bold and highly expressive.
It showed how one flexible framework can work from thumbnail scale to full event environments.
