Client
Ibexa
Industry
Technology
Year
2025
Scope
Event Campaign Digital Activation
The challenge
The stand needed to maximize visibility, communicate Ibexa’s broader ecosystem quickly, support meeting generation and lead capture.
Stand out in a crowded hall. Start conversations. Make complexity simple.
The design had to work from a distance while leaving enough room for the sales team to tell the deeper story.
Visual approach
Bold colour, short messages and simple graphics gave the space immediate presence.
One visual language. Different stories on every side.
The stand was designed as a 360-degree experience, so the brand could be seen from any point in the hall. Each wall carried a different layer of the narrative: V5 new capabilities, the wider ecosystem and an interactive activation built around the smoothie bar and game.
The rollout
From social feed to trade-show floor.
To build anticipation, the communication started before the event through a dedicated landing page, email campaigns, and digital banners for paid media and organic social.
At the venue it expanded into the entrance banner, booth graphics, flyers, smoothie signage, merchandise and the fruit-cutting game interface.
My Role
Creative direction from concept to final execution.
Working with the Marketing Manager in Germany, I established the creative direction and produced the online and offline assets, managing the rollout so the brand stayed cohesive across every touchpoint while balancing clarity, visibility, and consistency.
